Sustainable mobility arrives in the company. And some companies offer it to employees as a welfare solution

From the car to the company bike. The world changes and the benefits change. Intelligent mobility has become an increasingly present ingredient in that mixture of concessions and advantages, called corporate welfare, which companies prepare for the well-being of their employees. Or to attract new ones.

In Italy the most used means of getting around remains the private car. A choice made reluctantly, however, because no one likes traffic and then awareness of its negative impact on the environment is growing. One Italian in two, according to Groupama Assicurazioni's Chance lab Italia 2030 observatory, says they want to review their mobility habits, but in the next ten years. And we move less but we would like to move better.

Italians towards alternative mobility, even in companies

A little 'help' doesn't hurt and comes from companies. According to the Arval mobility observatory 2022, in Italy there are a proportion of more than seven out of ten people who have already started at least one alternative mobility solution, 83% if we also consider those who intend to do so in the next three years. It is the job of the mobility manager, a mandatory figure by law since 2020 in large companies and public administrations (over 100 employees), who analyzes the mobility habits of employees and finds the most intelligent and, above all, sustainable solutions.

Intelligent solutions as a response to employee needs

Many companies now offer alternative solutions to the private car, from Unipol to Electrolux, from Ntt Data to Terna, from Open Fiber to Hitachi, from Armani to Eni, from Autogrill to Ducati, from Intesa Sanpaolo to Tim, to name just a few. What do they offer? From public transport passes to sharing vehicles at discounted prices, right up to company bikes.

Intelligent mobility in the company is the culmination of a gradual path. At Fastweb, for example, first the needs of the employees were analysed, then a lot of internal communication was done, then we started with public transport passes in all the cities where the company is present, then the services were activated sharing.


Source Forbes Italia dated 02/09/22

7/11/2023 -