Corporate shared mobility: what it is, how it is done, the examples in Italy and in the world

The first: if a company wants to be sustainable and reduce its polluting emissions, first of all those of carbon dioxide, the overall calculation includes not only those deriving from production, from the operation of the plants, but also those produced by its employees for drive to work. Therefore, implementing Corporate shared mobility and Car pooling services and activities means contributing to reducing overall corporate emissions.

The second reason: it directly concerns the employees and workers, that is, the end users. If, on the one hand, shared company mobility sacrifices some autonomy in travel, on the other it reduces the costs of transport for workers, so it is convenient and advantageous from the point of view of the wallet. Which, as we know, is an excellent lever to develop Green policies, and more generally to push any change.

How does it work

Within the scope of Corporate shared mobility there are various types of sharing, starting with Car pooling, i.e. the journey together to go to work, to continue with Car sharing, the organization and management of a fleet of cars so that cars can be used by people each on their own, according to individual needs, generally with the payment of a membership fee and an hourly or kilometer rate based on actual use.

In terms of reducing polluting emissions, Car pooling is more effective because it increases the number of seats used in a single car, thus reducing the overall number of vehicles in circulation, while Car sharing increases the level of use of the car: a vehicle of property is used on average only for 5-10% of the time during its useful life, while the rest remains stationary and unused. The same principle of Car sharing also applies to Scooter and Bike sharing, and even these services - for the so-called micro-mobility - can be organized and made available at company level.

Shared business mobility: here are the specialized platforms

The Fleet manager and the Mobility manager, where present, that is, within an increasing number of companies, but also public and local entities, are responsible for carrying out Corporate shared mobility activities in the company. From an operational point of view, the methods can be mainly two: the company develops a technological platform with which to manage the shared corporate mobility of its workers; or, more frequently, it uses specialized platforms in Corporate shared mobility and company Car pooling, such as JoJob, BePooler and Up2Go, which are among the most widespread.


In 2020, 242 companies from all over Italy joined the JoJob platform, BePooler was used by 35 companies, and 22 other companies made use of the Up2Go platform, according to the numbers and data of the fourth national report on Sharing mobility, created by the National Observatory on Sharing mobility.

The scenario analysis notes that "company car pooling has recorded continuous growth in recent years, becoming a sort of benefit and therefore falling within the broad theme of welfare. More and more companies are committed to improving the lives of their employees, making them save money and perhaps making them more active with the use of shared bicycles or car pooling ".

The numbers of company car pooling

Here are the numbers of Corporate shared mobility and company Car pooling in constant growth: from 52 thousand workers enrolled in these shared mobility services in 2015, to 93 thousand in 2016 (almost double), a number that rises to 162 thousand registered users in 2017, then a new leap to 277 thousand in 2018, to reach 354 thousand in 2019, of which 80% are users of the JoJob platform, while between 2018 and 2019 BePooler had tripled the share of its subscribers.

In practice, until the arrival of the world pandemic at the beginning of 2020, the number of users of Corporate shared mobility - even considering only the main platforms in the sector - continued to increase at a good pace, with increases of at least 30%, and much beyond, every year.

The National Observatory on Sharing Mobility

The National Observatory on Sharing Mobility notes: "Of the total users in 2019, as many as 92% were registered as company members: they therefore had access to the platform through the company in which they work. Only a residual part, 8%, signed up for the service on their own, and this may be due to the difficulty of reaching users outside the 'corporate communities', but also to the fact that the Car pooling operators offer a service to a very specific target with specific needs ".

The average journey of the company car pooling in 2019 reached 28 Km, while the year before it was less than 20 Km, and the operator that recorded the longest average journey is Up2Go, with 34 Km on average per trip. The most frequent distance traveled is the one that groups trips between 25 and 30 Km (19%), with more than half of the trips between 15 and 50 Km. 50% of the total is between 10 minutes and half an hour.

Corporate shared mobility: examples from around the world

To give some other concrete examples, the German technological giant Siemens has already launched, at an international level and also in Italy, initiatives and opportunities for Corporate shared mobility for employees, while the Japanese car manufacturer Toyota has been evolving its model for some time. of business, adding to the traditional production and sale of vehicles also the offer of services connected to innovative and Smart mobility, including corporate and shared mobility.

The regulations, the conditions of use of the vehicles and the tariffs concerning shared mobility services are of great importance to spread this new culture of mobility, which can take different directions depending on how it is oriented.

Incentives for sustainable mobility

Over the years there have been many books and titles that deal with these issues, including 'Sustainable Mobility' by Stefano Maggi, published by Il Mulino, where it is noted that "to obtain an improvement in the quality of life, especially in cities, shared mobility needs to find more and more space and be encouraged. For example, it is necessary to equip users with subscriptions at a very reduced price, so that they are loyal to the shared medium ”.

Maggi also points out that "Mobility managers have gradually spread over the last few years, but they are not able on their own to significantly affect the habits of citizens and workers", so "a continuous commitment on the part of public institutions is necessary , which so far has generally been lacking ". To do all this, it is necessary to act "above all at the communication level, through real marketing strategies for shared mobility, but even before that through a constant work of culture of sustainable mobility and education for mobility, given that the excessive use of private means has led to a lack of knowledge and reflection on the advantages associated with shared travel ".

Moving with geolocation, IoT systems and Big data

Another important book on the sector is' Moving around the city. Experiences and ideas for new mobility in Italy, published by Edizioni Ambiente: from the book the site is derived, on which, among other things, it is possible to consult the MobilitAria report, edited by Kyoto Club and Cnr-Institute on atmospheric pollution .

The technologies on which the Corporate shared mobility, Car sharing and Car pooling services are based are mainly connectivity and geolocation, IoT systems, software and artificial intelligence for the processing of Big data and Analytics.

There are many players involved in this market and its various solutions, such as Ald, Ccs (Corporate car solutions) Italia, LoJack, Share’ngo, Targa Telematics, Alphabet, Texa Telemobility, Axodel and Upooling.

The data collected by the various systems and devices - from traffic data to driving style, to details on the operation of the vehicle - can be used in various ways, for example for insurance purposes, for companies that provide financing, and for the offer of advanced mobility services just like the corporate and shared one.

Source Economy UP dated 27/10/21

2/11/2021 - Economy Up